{"id":3697,"date":"2014-03-25T13:15:48","date_gmt":"2014-03-25T03:15:48","guid":{"rendered":"http:\/\/www.fionalake.com.au\/blog\/?p=3697"},"modified":"2014-03-25T15:13:22","modified_gmt":"2014-03-25T05:13:22","slug":"farm-stock-images-advertising-commercial","status":"publish","type":"post","link":"https:\/\/www.fionalake.com.au\/blog\/farm-stock-images-advertising-commercial\/","title":{"rendered":"Farm stock images, for advertising &#038; editorial use"},"content":{"rendered":"<p>Looking for top quality farming images to ensure you maximise the return on your marketing efforts?<\/p>\n<p>I shifted to digital photography in 2013 and have a growing stock image library of good quality farming photos.\u00a0 (High-quality digital scans are also available for many of the film images taken prior to 2013.) These are all rural images with integrity.\u00a0 <strong>Good agricultural land and livestock management practices<\/strong> feature, and all these photos are geographically identifiable.\u00a0 <strong>Factual, interesting captions<\/strong> can also be written specifically for you &#8211; usually at no extra cost.<\/p>\n<h3>Farming enterprises and subjects included to date:<\/h3>\n<ul>\n<li>Dry land &amp; irrigated summer &amp; winter grain crops; including rice, wheat &amp; corn<\/li>\n<li>Tropical crops, such as sugar cane, bananas &amp; pineapples<\/li>\n<li>Citrus orchards &amp; vineyards<\/li>\n<li>Sheep; fat lambs &amp; wool growing<\/li>\n<li>Cattle: Bos Taurus breeds (European breeds common in Southern Australia), Bos Indicus (tropical breeds common in Northern Australia) &amp; dairy cattle<\/li>\n<li>Flood &amp; spray irrigation<\/li>\n<li>Harvesting, ploughing &amp; other farming practices<\/li>\n<\/ul>\n<h3>Farming areas included to date:<\/h3>\n<ul>\n<li>Riverina (NSW)<\/li>\n<li>MIA (Murrumbidgee Irrigation Area, NSW)<\/li>\n<li>Central Victoria<\/li>\n<li>Western Queensland<\/li>\n<li>Emerald (Central Qld)<\/li>\n<li>Burdekin Irrigation Area (North Qld)<\/li>\n<li>Wet Tropics (Far North Qld)<\/li>\n<\/ul>\n<h3>The variety of Australian landscapes included in these farming images:<\/h3>\n<ul>\n<li>River redgums and other types of typically Australian bush<\/li>\n<li>Mulga country<\/li>\n<li>Heavy self-mulching blacksoil country<\/li>\n<li>Treeless plains<\/li>\n<li>Hilly country<\/li>\n<\/ul>\n<h3>WHAT MAKES MY FARMING IMAGES DIFFERENT?<\/h3>\n<ul>\n<li>These photos are all reliably, geographically identified. (Whereas most stock library images only have a vague location listed, if any at all.)<\/li>\n<li>Taken on top-drawer professional-quality photographic equipment.\u00a0 Most images are suitable for enlarging up to billboard size.<\/li>\n<li>Short of time, like the rest of us?\u00a0 You don&#8217;t have to wade through acres of online dross to find what you&#8217;ve got in mind.\u00a0 Describe what your requirements are &amp; I can point you in the right direction straight away.<\/li>\n<li>You can have complete confidence that any images purchased from me will not just put your business (or your customer&#8217;s business), in a positive light, these images will get the very best result possible.\u00a0 Because I have decades of experience in agriculture &#8211; covering 3,000+km from Southern to Northern Australia, and 3,000+km East-West across the top of Australia.\u00a0 Which has given me a sound understanding of rural consumers across Australia and knowledge of what are good agricultural practices and what is typical of a region, and what is not. And I know what must be double-checked. Graphic design, marketing and advertising agency staff who have no understanding of the huge regional differences across rural Australia, have made some businesses a laughing stock amongst their rural customers.\u00a0 Don&#8217;t join them!\u00a0 The pitfalls awaiting those unfamiliar with agriculture are many &#8211; from weed species in particular areas, to typical livestock breeds, good\/bad stock and land condition, etc.\u00a0 Reliable advice from a trustworthy source is vital.<\/li>\n<li>I&#8217;m happy to write well-worded captions for you.\u00a0 This service is usually available at no extra charge.\u00a0 <em><strong>A good image plus a good caption = a brilliant result.\u00a0<\/strong> <\/em>This is the biggest single mistake made over and over again by a vast number of businesses.\u00a0 No captions at all on their images, or poorly written or researched captions that don&#8217;t answer viewer questions or maximise the opportunity.\u00a0 Or worse still, image captions containing errors. Make the most of your investment in time and money!<\/li>\n<\/ul>\n<h3>Fiona Lake&#8217;s images used commercially, to date:<\/h3>\n<ul>\n<li>Used by a vast range of companies over many years. Small businesses up to many of Australia&#8217;s largest; including the biggest banks, vehicle manufacturers\/sellers and clothing manufacturers\/retailers, to specialised agribusinesses and film production companies (Australian and overseas based).<\/li>\n<li>Huge variety of uses &#8211; just about everything you could think of. From business cards to billboards.\u00a0 Calendars, product labelling, magazine, newspaper and television advertisements.\u00a0 Film prospectuses, trade display banners, presentation powerpoints, etc.<\/li>\n<\/ul>\n<h3>Farming images for editorial use:<\/h3>\n<p>My images have been published in capital city newspapers and national magazines as well as specialised rural publications.\u00a0 I have written and photographed many features, for example numerous &#8216;station stories&#8217; featuring many of Australia&#8217;s largest cattle stations, for RM William&#8217;s Outback Magazine.<\/p>\n<h3>Agriculture in other countries:<\/h3>\n<p>A selection of farming images from Ireland (Republic of Ireland and Northern Ireland), Scotland and England are also available.\u00a0 This selection will increase, as I get to roam further afield.<\/p>\n<h3>VIEWING THE FARM STOCK IMAGE LIBRARY:<\/h3>\n<p>D<strong><\/strong>on&#8217;t hesitate to contact me by phone (phone number &amp; business hours below) or via <a title=\"Contact Fiona Lake by email\" href=\"http:\/\/www.fionalake.com.au\/contact\" target=\"_blank\">Email<\/a> if you&#8217;d like to link to view the farming images available for use.\u00a0 Few images are included on the publicly viewable website for two reasons: 1) online image theft is rampant &amp; 2) Most businesses seeking commercial images don&#8217;t want something that&#8217;s already a half-eaten dinner [something many have already seen].\u00a0 And editorial users rarely have any interest in already-publicised images.\u00a0 So the commercial image library is only viewable by genuine business enquirers, on request.\u00a0 Apologies for the inconvenience.<\/p>\n<p>Being situated between the fertile Burdekin irrigation farming area, the wet tropics and extensive cattle station country, I may be able to get specific images for you at relatively short notice.\u00a0 Including aerial images.\u00a0 Don&#8217;t hesitate to ask!<\/p>\n<h3>The bottom line:<\/h3>\n<p>Nobody would put retreads or discount tyres on a Formula 1 car, and expect it to win a race.\u00a0 Ensure your marketing material 1st: succeeds in getting the attention of your prospective customers (in what is an increasingly competitive marketplace), then 2nd: makes a lasting good impression (resulting in more cash in your bank).<\/p>\n<p>Quality images are the best starting point.<strong><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for top quality farming images to ensure you maximise the return on your marketing efforts? I shifted to digital photography in 2013 and have a growing stock image library of good quality farming photos.\u00a0 (High-quality digital scans are also available for many of the film images taken prior to 2013.) These are all rural [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[76],"_links":{"self":[{"href":"https:\/\/www.fionalake.com.au\/blog\/wp-json\/wp\/v2\/posts\/3697"}],"collection":[{"href":"https:\/\/www.fionalake.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fionalake.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fionalake.com.au\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fionalake.com.au\/blog\/wp-json\/wp\/v2\/comments?post=3697"}],"version-history":[{"count":32,"href":"https:\/\/www.fionalake.com.au\/blog\/wp-json\/wp\/v2\/posts\/3697\/revisions"}],"predecessor-version":[{"id":3733,"href":"https:\/\/www.fionalake.com.au\/blog\/wp-json\/wp\/v2\/posts\/3697\/revisions\/3733"}],"wp:attachment":[{"href":"https:\/\/www.fionalake.com.au\/blog\/wp-json\/wp\/v2\/media?parent=3697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fionalake.com.au\/blog\/wp-json\/wp\/v2\/categories?post=3697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fionalake.com.au\/blog\/wp-json\/wp\/v2\/tags?post=3697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}