The Australian Outback's Largest Cattle Stations

Advertising & Editorial Images

I have supplied many of Australia's largest agribusinesses with images for commercial use, and my outback and agricultural photographs have been published in many capital city newspapers plus national magazines.

I can supply rural marketing images from my archives, or take specific images just for you (commission work).

A unique feature of my business is my ability to provide reliable advice regarding which particular images are best suited to your specific purpose - taking into account your:

  • Target market
  • Specific aims
  • Budget

This personally tailored and confidential advice is based on several decades of hands-on agricultural and rural marketing experience, across Australia.

The Rural Advertising Hall of Shame is full of marketers who neglected to seek the advice of a professional with hands-on experience in the specific industry and region targeted.  I know the market inside out, and I've seen more advertising fails than I could poke a stick at. These range from images featuring poorly bred cattle to serious weeds and bad land management practices.  An expensive club you do not want to become a member of.

 

Summary:

  • Able to travel to remote outback areas, sometimes at very short notice (1 day to assemble & pack photography equipment into the car)
  • Used to operating self-sufficiently and efficiently in very remote areas (which requires a degree of preparation & organisation most photographers are completely unfamiliar with).
  • Aerial images can be taken from a plane, helicopter or u.a.v. (drone) (More specific info on the Drone Photography page)
  • Promotional short videos and still images can be posted on social media while doing commission work, if desired
  • Captions and/or stories can be written to accompany images
  • Knowledge of the most likely locations to suit your purpose, and an extensive network of personal rural contacts across Australia; from Cape York west to Broome and south to Melbourne. Vital for the latest news regarding regional season variations. (Brilliant photography requires spot-on timing. If you're in the wrong place, top-drawer image content is impossible.)
  • Experience-based advice provided on what images will do the best job of achieving your specific aims (& what won't work)
  • The cost of using rural images on file ranges from $200 per image for bulk orders, to several thousand dollars for the rarest images
  • Commission photography jobs are based on a day rate plus costs, and quoted on individually - taking into account the time and travel involved

 

My rural photographs have been used for these purposes:

  • Film (movie) prospectuses
  • Company float prospectuses & annual reports
  • Websites
  • Social media campaigns
  • Office wall murals (2 examples on this page)
  • Billboards & banners
  • Event promotion
  • Print & digital advertisements
  • Powerpoint presentations
  • Book covers (novels)
  • Promotional merchandise
  • Packaging material
  • Newspaper editorials
  • Magazine stories

Images make an indelible, instant impression. Make sure your images make the impression you want.

Contact me if you have a project you'd like to discuss.

Please note: when I'm away the office is closed. Contacting me is often difficult due to the remoteness of the regions I travel to.  Office closure dates & times can be checked on this blog page along with the best way to contact me when away.

Member of the Australian Institute of Professional Photography (AIPP)

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