The Australian Outback's Largest Cattle Stations

Corporate Agribusiness Workshops & Presentations

Right now, the agribusiness sector is rife with missed opportunities.

The most powerful marketing is created by individuals on the ground.  First impressions are often indelible - so smart businesses ensure first impressions are fantastic, not disastrous.

Workshops are carefully tailored to suit each specific group - providing information that is directly relevant to the industry and/or region; plus practical examples of what does and doesn't work.  Participants gain the technical skills to raise standards immediately, and plenty of inspiration - to ensure ongoing action.

I'm mostly asked to provide assistance to agriculture-related businesses however the same principles apply to all industries.

The 3 main topics for corporate workshops:

  1. Best practice social media use for businesses
  2. Photography for business use
  3. Drone photography

1 & 2.  Best-practice social media use & photography for businesses:

If your business or organisation would benefit from having staff producing powerful industry-related images with absolutely no risk of negative impacts, then you have a lot to gain from engaging me to run a photography and/or social media workshop for you.

Because I don't just run through textbook techniques anyone can pick up from Google.  I help refine aims, improve detail recognition, navigate a minefield of potential errors and help people decide which publication platform (conventional or digital media) would currently suit their purposes.  Based on solid hands-on experience of what works and what doesn't, gained over many years.

  • We share stories and have a good laugh along the way, so learning is enjoyable and memorable. 
  • Skills are lifted up to another level and participants are left feeling more confident and sufficiently inspired to put new knowledge into practice. 
  • And anyone who started out overconfident or careless, learns to be more thoughtful and cautious.  At present most are learning by jumping online, boots first - and learning by making mistakes publicly.  This isn't good for them, employers or industry.
  • Ongoing support is also available.

I have a vision in which everyone involved in agribusiness has had some training to learn how to produce the most productive images, and avoid the many pitfalls.

  • Smartphones are incredibly powerful tools and the current lack of photography and media training is akin to handing someone a gun and bullets without first giving safety instructions. 
  • Damage is easy, instant and difficult or impossible to fix.
  • Images can be sent around the globe in nanoseconds and bad news travels faster and far wider than good news.
  • The internet is awash with deleterious agribusiness messages and images - many produced or endorsed by ag industry organisations and businesses, not just individuals.

3.  Drone photography:

There's now quite a bit of drone licencing and technical training available - albeit, capital-city based.

Aerial photography training remains scarce, and I'm the only professional photographer currently offering drone photography training with a specific agricultural/rural focus.

Why is it important to obtain drone photography training? Aerial photography requires a much higher level of skill than ground photography, and it's a lot easier to stuff up; wasting valuable time and money invested in equipment (and often travel, as well).

Grant assistance for workshops may be available:

  • As these workshops all involve upskilling with new technology, grant assistance may be available via ag-related or digital training programmes for the public or businesses. 
  • State government regional arts development programmes are another good source of funding. For example, the Regional Arts Development Fund (RADF) in Queensland. 
  • Local councils can assist with information, eg many have a 'cultural development officer' whose job it is to foster creative activities in the local community, or an employee with great knowledge on general grant assistance programmes for regional businesses.  I am on my local RADF committee and have received several RADF grants over the years, so I can help with application queries.

Further information on rural worksops and presentations:

Contact Fiona Lake for more information on workshops & presentations

 

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