Just been running through the December 2010 quarter figures (BAS time) and discovered almost 25% of book sales at this time were mailed to overseas addresses. Primarily America and New Zealand, but also Canada, Europe and England.
Given that many countries overseas are having a tougher time economically and that the Australian dollar is stronger than ever, this increase is surprising. However the worldwide interest in Australian outback cattle stations is likely to increase again in the near future, due to the recent screening of a BBC television programme featuring an Australian cattle station plus channel Ten’s cattle station reality show/documentary, ‘Keeping up with the Joneses’, which will no doubt appear on television overseas soon.